Hapag-Lloyd Launches Real-Time Tracking for Dry Containers

Hapag-Lloyd, the world’s first shipping line to offer fleet-wide dry container tracking, has unveiled its “Live Position” product. This innovative solution provides customers with unprecedented visibility into their shipments, from origin to destination.

Key benefits of Hapag-Lloyd Live Position:

  • Real-time tracking: Gain complete transparency over your dry cargo shipments throughout their entire journey.
  • Improved decision-making: React to real-time location data and make informed decisions regarding your shipments.
  • Reduced risk: Mitigate potential risks by proactively monitoring your cargo’s location.
  • Enhanced efficiency: Optimize your supply chain with real-time data on container movement.
  • User-friendly interface: Easily track shipments by container number, booking number, or in batches.

Pioneering IoT Technology in Logistics

Hapag-Lloyd’s Live Position marks a significant step forward in logistics, leveraging Internet of Things (IoT) technology to provide unparalleled shipment visibility. With over two-thirds of their dry container fleet already equipped with tracking devices, Hapag-Lloyd is committed to full fleet coverage by summer 2024.

Transparency Throughout the Supply Chain

“Live Position” eliminates blind spots in global logistics, empowering customers with real-time data for better decision-making. This innovative product also streamlines fleet management for Hapag-Lloyd, enabling them to optimize container movement.

Future Developments for Live Position

Hapag-Lloyd is continuously improving Live Position. Upcoming features include:

  • API integration: Streamline data flow by feeding tracking data directly into your existing operational systems.
  • ETA prediction: Gain valuable insights with estimated time of arrival (ETA) predictions.

Hapag-Lloyd: Your Partner in Transparent Supply Chains

With the launch of Live Position, Hapag-Lloyd demonstrates its commitment to providing exceptional service and innovative solutions. By leveraging cutting-edge technology, Hapag-Lloyd is transforming the way businesses manage their dry cargo shipments.


With the motto “Global Standard – Local Insight”, 3A Logistics is continuously innovating to become a professional Vietnamese logistics brand, standardizing according to international standards and possessing deep insights into the Vietnamese logistics market.

The comprehensive services provided by 3A Logistics include:

  • Sea Freight / Air Freight / Road Freight Transportation
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